Case Study: a leading CPG manufacturer uncovers real home cleaning habits with QualSights Smart Sensors

Leading CPG Manufacturer uncovers home cleaning habits with QualSights Smart Sensors

A leading CPG manufacturer sought to accurately understand how consumers use their cleaning products at home, moving beyond what people say to uncover what they actually do. They partnered with QualSights to address this challenge by utilizing QualSights Smart Sensors.

QualSights implemented its always-on, cloud-connected Smart Sensors to passively capture in-home cleaning patterns. This was complemented by asynchronous and in-the-moment activities to gain context on consumer motivations and pain points. The solution provided by QualSights enabled the manufacturer to identify new ways to leverage passive data across its entire product portfolio, leading to deeper, more actionable insights.