Case Study: a major supplement brand boosts compliance and habit formation with QualSights PCI

How QualSights Helped a Major Supplement Brand’s Consumers Realize Health Benefits Through Proper Compliance

The major supplement brand faced a challenge with consumers not using their products consistently or at the correct frequency, leading to perceived ineffectiveness and lower sales. To understand the root cause of this poor compliance, the brand partnered with QualSights and utilized their Product Consumption Intelligence (PCI) technology.

QualSights deployed cloud-connected sensors in consumers' homes to passively and accurately track usage. This research revealed that frequency, not dosage amount, was the primary issue. The vendor's solution provided actionable insights: new packaging with clearer messaging improved compliance, and testing an email campaign proved its cost was not justified. This real-world data was a game changer, helping the brand better understand its consumers and manage its marketing spend more effectively.