Case Study: a large laundry service provider increases detergent consumption with QualSights Product Consumption Intelligence

How QualSights Helped a Fortune 500 Brand Increase Laundry Detergent Consumption

A large laundry service provider, a Fortune 500 brand, sought to increase laundry detergent consumption by better understanding complex consumer purchase decisions. To test hypotheses on new product formats and messaging, they leveraged the QualSights Product Consumption Intelligence (PCI) platform.

QualSights implemented its tech-driven PCI platform to passively track product consumption down to the gram. This allowed for granular A/B testing of factors like bottle design and messaging. Context was added through qualitative research, enabling the client to gain nuanced insights that were previously unimaginable and positively impact their product strategy and revenue.