Case Study: Global Fortune 500 CPG Brand discovers end-of-bottle usage insights with QualSights Product Consumption Intelligence

How Precise Usage Measurement Leads to Massive Revenue Growth

The customer, a global Fortune 500 CPG brand, faced the challenge of understanding precise consumer product usage behavior, specifically around the "Cookie Jar Effect." They sought to move beyond self-reported data to uncover genuine consumption patterns at the end of a product's life. To achieve this, they partnered with QualSights and leveraged its Product Consumption Intelligence (PCI) platform.

QualSights implemented a solution using its patented connected coasters to measure exact product usage in over 250 homes with a high degree of precision. This revealed that consumers under-dose at the end of a bottle, a finding contrary to the expected scarcity effect, and that the final experience heavily influences repurchase intent. These insights allowed the client's product team to form new hypotheses for product development and messaging, directly leading to strategies for increasing usage frequency and driving massive revenue growth.