Case Study: a leading CPG company accelerates new product development with QualSights

How a leading CPG company uncovered desirability, consumption patterns & rich consumer feedback for a new product prototype and applied the findings into the next phase of the product development cycle

A leading CPG company wanted to determine if a new multi-serve protein beverage would appeal to its target customers who were looking to lose weight. The challenge was to gauge initial interest, measure detailed consumption patterns, and understand ease of use both in and out of the home. To achieve this, they partnered with QualSights.

QualSights deployed its Consumption Sensor Technology and Mobile Qualitative platform for a multi-phase in-home study. The solution passively captured precise usage data and gathered rich feedback through video walkthroughs, daily diaries, and first-moment-of-truth insights. The results provided actionable recommendations that accelerated the product into its next development phase, influencing packaging, serving size indications, and launch strategy.