Case Study: Vlan achieves stronger audience engagement and data collection with Qualifio

Vlan - Customer Case Study

Vlan, a long-standing free weekly newspaper and classified ads media group, was looking to grow its digital audience and create stronger links between its print and digital channels. The company also wanted new, creative ways to engage readers and provide more value to advertisers, and turned to Qualifio’s platform for contests and interactive campaigns.

With Qualifio, Vlan launched customizable, easy-to-duplicate contests that helped drive participation and collect reader data. Over time, Vlan built a base of more than 150,000 readers who took part in its contests, and a “local business week” scratch-ticket campaign delivered strong print-to-digital interaction and positive feedback from both readers and advertisers.

Vlan

Gérald Mairesse

Innovation & Business Development Manager