Case Study: Unilever boosts consumer data collection and engagement with Qualifio

Unilever achieves 48% opt-in rate with Qualifio

Unilever sought to better understand consumer preferences and interests in a crowded digital landscape, aiming to provide more personalized content. To achieve this, the company needed to collect first- and zero-party data to bring its brands closer to customers. They turned to the Qualifio platform for a solution.

Using Qualifio, Unilever brands launched 70 interactive marketing campaigns across the Dutch, Belgian, and Spanish markets. This implementation resulted in 472,000 participations and 181,000 unique participants. Most notably, Qualifio helped achieve a 48% opt-in rate for newsletter and marketing communications, significantly advancing Unilever's consumer engagement and data collection goals.

Unilever