Case Study: Unidad Editorial boosts audience engagement and data monetisation with Qualifio

Unidad Editorial runs 4,000 campaigns a year and drives 40 million participations with Qualifio

Unidad Editorial, the Spanish media group behind major publications like Marca and El Mundo, sought to enhance audience engagement and data monetization. They partnered with the vendor Qualifio and its interactive platform to address this challenge and collect valuable first-party data.

Using the Qualifio platform, Unidad Editorial implemented engaging campaigns such as football polls, running approximately 4,000 campaigns annually. This solution from Qualifio successfully generated around 40 million participations, providing greater value to advertisers and significantly supporting both internal data teams and external publishing needs.

Unidad Editorial