Case Study: Media Markt centralises customer profiles and opt-ins with Qualifio

Media Markt - Customer Case Study

Media Markt, Europe’s leading electronics specialist with 23 stores in Belgium, needed a better way to collect customer profiles and opt-ins while supporting both local and national marketing efforts. The company wanted a more personalized customer experience and an easy-to-use tool that store teams could use daily, so it turned to Qualifio for gamification and engagement.

Qualifio implemented a centralized national account with a unique identifier for each store, enabling Media Markt to create interactive campaigns across Facebook, blogs, and mini-sites. The solution centralized data collected from local channels, enriched customer profiles, and expanded opt-in collection across all local and national touchpoints; 50 users across the 23 stores were able to publish games, quizzes, tests, contests, and registration forms with ease.

Media Markt

Jean-Christophe Lokietek

Marketing Officer