Case Study: Èggo achieves stronger audience segmentation and lead generation with Qualifio

How Èggo Kitchen segments their audiences with Qualifio

Eggo, the Belgian kitchen specialist, needed to stay connected with customers and prospects despite a long purchase cycle, while improving engagement, personalization, and cross-channel digital marketing. Using Qualifio, Eggo sought a way to create branded interactive campaigns that could run across social media, email, its website, and dedicated mini-sites.

Qualifio helped Eggo launch customized, intuitive campaigns that collected rich audience data and supported targeted communication based on interests and profile. At the Batibouw trade show, the Qualifio-powered contest captured more than 700 unique leads, and follow-up email retargeting achieved over 50% open rates and more than 10% click-through rates, delivering Eggo its best results yet.

Eggo

Géraldine Verbaert

Digital Team Lead