Case Study: De Standaard engages readers with interactive political news using Qualifio

How De Standaard uses Qualifio to make political news interactive

De Standaard, a media outlet, used Qualifio to make political news more interactive and engaging. Facing the challenge of informing readers while keeping election coverage creative and fresh, the publication used Qualifio to build editorial campaigns such as games, polls, and personality tests rather than contests or prize-based promotions.

With Qualifio, De Standaard quickly launched interactive formats like memory games and quizzes, saving development time through an easy-to-use interface. The results were strong: campaigns generated over 10,000 to 50,000 participants each, including more than 11,000 poll responses and around 50 Facebook shares for some games, helping boost engagement while supporting its editorial mission.

De Standaard

Andy Stevens

Special Projects Editor