Case Study: Groupe SEB boosts customer engagement and data qualification with Qualifio

Groupe SEB grows program membership to 16,000 with Qualifio

Groupe SEB, a world leader in small electrical appliances, faced the challenge of data depreciation and needed a new way to engage consumers and personalize their experiences. To collect and qualify customer data, they partnered with Qualifio to launch an interactive reward program.

Qualifio implemented an interactive marketing strategy for Groupe SEB that successfully engaged over 16,000 program members. The results were significant, with members' shopping baskets having a value two times higher than non-members, and the program accounting for 3.3% of the company's total sales.

Groupe SEB