Case Study: Eurosport achieves 1.1M participants and major social visibility with Qualifio

Eurosport tops one million participants with its My Roster of 23 campaign

Eurosport wanted to build interest in UEFA Euro 2016 and engage its audience with an interactive campaign that also supported editorial visibility and data-driven content. Using Qualifio, Eurosport launched “My Roster of 23,” an experience that let users step into the role of five European football managers and choose their ideal squad.

Qualifio helped Eurosport deliver a highly viral campaign that generated strong audience participation and social sharing. The results were impressive: more than 1.1 million participants, 4.5 million page clicks, and over 280,000 shares on social media, giving Eurosport significant visibility ahead of the tournament.

Eurosport