Case Study: Dexerto achieves audience monetisation through data collection with Qualifio

Dexerto monetises 60 million monthly users with Qualifio

Dexerto, a leading destination for gaming and viral entertainment content, sought to better understand its 60 million monthly users in order to monetize its audience through targeted advertising. Their challenge was to effectively collect user data to create valuable audience segments for advertisers. To achieve this, they partnered with vendor Qualifio to implement interactive marketing campaigns.

Using Qualifio's interactive campaigns, Dexerto collected user data directly on its websites. This data was then used to create specific user segments on their ArcSpan data management platform. The solution implemented by Qualifio enabled Dexerto to offer advertisers greater value by providing them with niche audience segments to target, thereby successfully monetizing its user base through more effective and targeted ads.

Dexerto