Case Study: Clermont Foot 63 boosts fan engagement and retention with Qualifio

Clermont Foot 63 engages 20,000 fans in 9 months with Qualifio

Clermont Foot 63, a football team, faced the challenge of engaging fans and maintaining their loyalty in a highly competitive environment. To address this, they partnered with vendor Qualifio to implement a strategy focused on an interactive reward program.

Using the Qualifio platform, the team launched a program that successfully collected data from 20,000 fans and recruited 2,740 members, representing a quarter of their stadium's capacity. The campaign achieved a 56% average opt-in rate for newsletter and marketing communications, significantly boosting fan engagement and retention for Clermont Foot 63.

Clermont Foot 63