Case Study: Tableau Generates 650 Qualified Leads with Qualifa

Tableau - Customer Case Study

Tableau worked with Qualifa to promote its data visualisation and business intelligence products to contacts with a relevant requirement. The challenge was to identify and engage the right IT and BI decision makers across specific company sizes and regions, while generating genuine marketing leads interested in hearing more by phone or email.

Qualifa segmented data to target suitable prospects, developed a script to capture meaningful insight, and integrated lead delivery directly into Tableau’s marketing automation system via API. Over a two-month period, Qualifa delivered 650 qualified leads, improved campaign visibility through real-time reporting, and generated strong enough results for Tableau to extend budget and repeat the campaign the following quarter.

Tableau