Case Study: Neo@Ogilvy improves lead scoring and follow-up efficiency with Qualifa

Neo@Ogilvy - Customer Case Study

Neo@Ogilvy is a global media agency and performance marketing network that manages IBM’s worldwide lead generation campaigns across multiple products, regions, and tactics. Their challenge was to generate high-volume, high-impact campaigns that build sales pipeline and ROI for IBM products while keeping cost per lead low and consistent.

Qualifa helped Neo@Ogilvy improve lead development rep follow-up efficiency by adding custom questions and building a lead scoring solution that categorized incoming IBM leads as hot, warm, or cold. The solution was tested, then rolled out cross-region and cross-product, and Qualifa has since delivered 20,000 leads since January 2015, including 1,000 hot leads and 3,000 warm leads.

Neo@Ogilvy