Case Study: HP generates 1,000 leads with Qualifa

HP - Customer Case Study

HP worked with Qualifa to support its Global Campaigns and syndication efforts across Europe. HP’s challenge was to turn first-touch collateral into qualified demand and drive more incremental responses through lead generation and SDR follow-up.

Qualifa identified target personas for HP’s four product pillars and ran a pan-European lead scoring campaign across 10 major countries, classifying leads as hot, warm, or cold based on need, authority, time frame, and readiness to engage. The result was nearly 1,000 leads generated, with 8% hot and 15% warm, while Qualifa’s post-campaign analysis also revealed the best-performing products, countries, decision makers, and industries to help improve future ROI.

HP