Case Study: Box achieves 228 qualified leads across EMEA with Qualifa

Box - Customer Case Study

Box, the online file sharing and personal cloud content management service for businesses, wanted a better way to generate marketing conversations and capture richer prospect data than traditional BANT responses. Qualifa partnered with DWA and Box to create a more meaningful profiling approach that would support sales follow-up, nurture, and pipeline development.

Qualifa developed a tailored script and training process for its analysts so they could have fluid, insight-rich conversations and deliver pre-qualified leads to Box Sales Executives. The campaign generated and analyzed 228 qualified leads across EMEA, with detailed intelligence on current solutions, ERP and CRM integration, and upcoming projects, helping Box refine lead generation and nurture strategy.

Box