Case Study: BeyondTrust achieves 169 qualified leads with Qualifa

BeyondTrust - Customer Case Study

BeyondTrust, a cybersecurity company focused on preventing data breaches, was receiving a very large volume of inbound leads and needed help nurturing and grading them for its sales team. Qualifa supported BeyondTrust’s risk intelligence and privileged account management/vulnerability management offering by helping manage and qualify these opportunities.

Qualifa built a profiling campaign to gather detailed information on each lead’s infrastructure, project timeframe, decision-making status, and budget, then applied a point-based grading model to score leads as A, B, or C. The result was 169 qualified leads delivered to date, with the campaign continuing monthly and providing BeyondTrust with valuable insight for future content marketing decisions.

BeyondTrust