Case Study: Thomas & Webber improves workflow efficiency with Qualia Clear from Qualia

Thomas & Webber achieves 100% staff support with Qualia

Thomas & Webber, PLLC, a North Carolina-based law firm, faced the challenge of navigating employee anxiety about AI adoption and the risk of overwhelming their team with a new, transformative tool. They partnered with vendor Qualia to implement its agentic AI system, Qualia Clear, which is purpose-built for title and escrow workflows, and needed a rollout strategy that would build staff confidence.

Qualia provided a solution centered on a phased rollout and hands-on coaching from its onboarding team. This included positioning the AI as a personal assistant and starting with easy wins like automated document splitting. The result was a successful change management process where 100% of staff felt supported, leading to a team that is now confident and proficient in using AI to eliminate manual work.

Thomas & Webber, PLLC