Case Study: Thrive Title achieves 20% more transactions and secure, streamlined closings with Qualia

How Thrive Title Improved Security and Increased Productivity

Thrive Title, an Alabama-based title and escrow company serving clients nationwide, faced rapid growth — a 101% increase in annual transactions over two years — which exposed inefficiencies in its legacy closing software and insecure document exchange. The company needed a secure, centralized platform to streamline order processing, improve connectivity with realtors and lenders, and reduce manual, phone-driven workflows; Thrive selected Qualia, including Qualia’s title, escrow and closing platform with Qualia Connect.

Qualia implemented automated workflows and Qualia Connect’s secure collaboration tools, enabling document sharing, automated data entry, and real-time closing progress tracking so all parties could work from one central location. As a result, Qualia helped Thrive process 20% more transactions with the same team, migrate customer data to Qualia’s SOC2-certified system for heightened security, and deliver a smoother, more transparent closing experience with fewer phone calls and faster lender communication.

Thrive Title

McDavid Flowers

President