Case Study: UOL EdTech boosts UX research and customer satisfaction with Qualaroo

UOL EdTech - Customer Case Study

UOL EdTech, a leading education technology company in Brazil, needed a faster way to collect real-time feedback from students using its Passei Direto platform. Traditional research methods were too slow for its agile environment, so it turned to Qualaroo, the ProProfs survey and UX research tool, to gather quick, targeted insights and evaluate specific features.

Using Qualaroo’s in-product surveys and custom property targeting, UOL EdTech was able to collect feedback on metrics like NPS, CSAT, UMUX, and SUS without disrupting the user experience. The solution helped the team improve feature evaluation, ask the right questions at the right time, speed up decision-making, and ultimately enhance customer satisfaction on its digital learning platform.

UOL EdTech

Rute Harada

UX Researcher