Case Study: Lalamove achieves rapid, data-driven product decisions with Qualaroo

Research Aligns High-Impact Product Decisions at Lalamove

Lalamove is an Asian logistics company operating in more than 110 cities and growing at a 20–30% rate, facing the challenge of scaling rapidly while capturing timely customer feedback without a dedicated research team. To close that loop, Lalamove adopted Qualaroo to run targeted, branded in-app and web questionnaires that surface user sentiment, diagnose friction points, and inform product and marketing decisions.

Qualaroo’s customizable surveys reach thousands of people each day across Lalamove’s markets, tying feedback to specific actions like onboarding and channel attribution. By using Qualaroo, Lalamove’s product, design, and marketing teams quickly prioritize investments, replicate high-performing acquisition channels, optimize first-time user experience, accelerate city launches, and make data-driven decisions to support continued growth.

Lalamove

Brian Garcia

Product Manager