Case Study: KingsPoint uncovers a $60,000 revenue opportunity and boosts conversions with Qualaroo

KingsPoint - Customer Case Study

KingsPoint, a Norway-based conversion rate optimization agency advised by Steven Macdonald and working with brands like SuperOffice and NameOn, needed direct customer feedback to improve website conversions. After seeing Qualaroo on Moz and via Neil Patel, KingsPoint implemented Qualaroo to capture on-site feedback that would inform UX and conversion decisions.

Using Qualaroo nudges and surveys (typically triggered after two pages or on checkout), KingsPoint quickly uncovered issues—from expired coupon codes to JavaScript checkout failures affecting Safari—and tested fixes alongside Crazy Egg and Visual Website Optimizer. Qualaroo’s fast setup and high-response questions (notably “What stopped you from completing your order today?”) produced actionable insights that helped prioritize repairs and conversion tactics, representing an estimated ~$60,000 of potential annual revenue. Qualaroo provided the customer feedback KingsPoint needed to drive measurable conversion improvements.

KingsPoint

Steven Macdonald

Advisor