Case Study: Hootsuite achieves a 16% conversion lift with Qualaroo

How Hootsuite Proved Their Landing Page Needed Improvement

Hootsuite, the widely used social media management platform, faced low engagement on a branded landing page that assumed visitors already understood the product. To diagnose why branded SEM traffic wasn’t clicking through to pricing, Hootsuite used Qualaroo’s on‑site survey to ask visitors whether they had enough information to decide.

Using Qualaroo’s survey data (and integrations with analytics tools like Tableau), Hootsuite learned ~65% of respondents needed more information, then redesigned the page with clearer messaging, dashboard screenshots, distinct plan details, and focused testimonials. After A/B testing the redesigned page, Hootsuite achieved a 16% lift in conversion at 98% statistical significance—an improvement driven directly by insights from Qualaroo.

Hootsuite

Jaxon Lam

Senior Strategist at Web Growth