Case Study: Gumtree achieves real-time customer insights and agile product validation with Qualaroo

Gumtree - Customer Case Study

Gumtree, a large classifieds site with user-generated ads across categories like cars, real estate, jobs and goods, needed to scale real-time customer feedback so they wouldn’t miss insights from diverse audiences. To capture timely, contextual responses from different segments, Gumtree turned to Qualaroo and its on-site survey capabilities.

Qualaroo was implemented quickly to target users by category, location and interest, delivering real-time surveys that integrate with Tableau and other analytics tools. This let Gumtree gather benchmark numbers fast, act immediately on discoveries, blend qualitative feedback with quantitative metrics for deeper insight, and stay agile in validating product ideas—while planning to expand Qualaroo use into real-time and touchpoint NPS.

Gumtree

Sax Cucvara

Strategy and Analytics Manager