Case Study: GraphicSprings achieves 41% revenue growth and improved conversion rates with Qualaroo

GraphicSprings - Customer Case Study

GraphicSprings, an online graphic-design marketplace, needed faster, more precise insight into visitors to boost revenue and conversion rates—email surveys were slow and imprecise. The company turned to Qualaroo, deploying on-site Qualaroo surveys as its primary customer-feedback tool to better understand exit intent, user experience issues, and visitor demographics.

Using Qualaroo’s quick-to-deploy surveys before A/B tests, GraphicSprings captured abandoning users, simplified UX flows, and redesigned pages based on real user data. Qualaroo-driven changes produced measurable lifts: a 4% improvement in cart abandonment, a 10% revenue increase from a simplified editor (+43 seconds time on site), an 11% rise in returning visitors, an 8% lower bounce rate, a 7% higher CTA click-through rate, and an overall 41% revenue increase with 30–50% better sales conversion rates.

GraphicSprings

Evan Fraser

Conversion Rate Optimization Specialist