Case Study: GoodBlogs achieves 300% increase in registrations with Qualaroo

GoodBlogs - Customer Case Study

GoodBlogs, a company that licenses a crowd‑sourced content creation platform, faced a challenge turning its large, niche-specific search and social traffic into measurable ROI and leads for its customers. After hearing about Qualaroo at a conference, GoodBlogs implemented Qualaroo’s on‑site engagement/survey tool to capture visitor intent and route traffic into targeted lead funnels.

GoodBlogs deployed Qualaroo across its licensees’ sites and tailored question funnels to different audiences (for example, asking “Do you own a horse?” to route horse owners to special offers or brochures and non‑owners toward contributor signups). The Qualaroo implementation delivered orders‑of‑magnitude engagement improvements over banner ads and drove a 300% increase in registrations on The Flaming Vegan, making Qualaroo the single most effective third‑party tool GoodBlogs uses.

GoodBlogs

Jason Trout

Advisor, Founder