Case Study: Earth Class Mail achieves breakthrough customer insights and a new sales pipeline with Qualaroo

Earth Class Mail New Leadership, New Focus on Consumer Feedback

Earth Class Mail, a San Antonio company that digitizes physical mail and delivers it via a secure portal, faced a major knowledge gap after a change in leadership (including new CEO Jess Garza). Director of Marketing Matthew Goldman needed to validate assumptions about who used the product and what mattered most to customers, so Earth Class Mail turned to Qualaroo to run targeted on-site surveys of their user base.

Using Qualaroo, Earth Class Mail ran a New York City survey that achieved a 90% response rate and showed 70% of respondents were businesses and that speed was the top priority—insights that justified nationwide investment in faster scanning technology. A follow-up Qualaroo pricing-page survey found nearly 70% of exiters cited cost; by capturing contact info and integrating it into their CRM they created a new sales pipeline and have converted 6% of survey-generated contacts into customers.

Earth Class Mail

Matthew Goldman

Director of Marketing