Case Study: Art.com validates product development and gains real-time customer insights with Qualaroo

Contextualizing Consumer Behavior Using “Pulse” Questions

Art.com, a company that democratizes art, needed a fast, nonintrusive way to understand shifting consumer needs and pain points—especially around challenges like creating gallery walls—to guide product development and positioning. To capture timely, lightweight feedback without burdening visitors, Art.com used Qualaroo’s pulse-style on-site surveys to collect focused, contextual insights.

Qualaroo’s short surveys delivered actionable data—nearly 70% of respondents said gallery walls were a big challenge—validating the need for Art.com’s ArtView ARKit feature and informing product adjustments. Qualaroo also supplied marketing and PR teams with direct customer language and positioning intelligence, helping Art.com align messaging, prioritize features, and demonstrate clear user-driven impact.

Art.com

Ajantha Suriyanarayanan

Director of Consumer Insights