Case Study: AWA Digital achieves 700% ROI by turning customer insights into new revenue with Qualaroo

700% ROI How UK-based Digital Agency Finds New Revenue in Customer Insights for their Clients

AWA Digital, a UK-based ecommerce-focused digital agency serving clients like Canon and Avis, needed fast, reliable customer insight to design high-impact split tests and boost revenue under tight timelines. To avoid guesswork and prioritize tests that actually move the needle, AWA Digital used Qualaroo’s user feedback and qualitative feedback tools to capture real customer concerns and motivations across geographies.

Using Qualaroo, AWA Digital ran targeted feedback campaigns that revealed purchase anxieties and preferred add-ons, enabling tailored messaging and test variations—e.g., geography-specific trust messaging for Canon and an interstitial promoting popular extras for Avis. Those Qualaroo-driven tests increased conversion value, lifted items per purchase and revenue per visitor, and delivered measurable results including roughly 700% ROI for Canon and repeatable wins for Avis.

AWA Digital

Jonny Green

Conversion Optimizer