Case Study: MoCA achieves greater training and certification growth with Quaintise

Moça increases training completions 200% with Quaintise

Moça, a cognitive assessment tool creator, faced the challenge of capitalizing on its growing global recognition for its MoCA test. As a newer competitor in a market long dominated by the MMSE, Moça needed to develop new growth strategies to increase profits and build its userbase, all while managing limited resources. They partnered with the vendor Quaintise for strategic marketing and business development.

Quaintise developed a conversion-optimized strategy that included a website redesign, targeted email campaigns, and both digital and traditional outreach materials. This solution nurtured website registrants into becoming trained test administrators. The efforts by Quaintise produced significant results, including a more than 200% increase in completed training and certifications, a 66% increase in website users and sessions, and a 96% decrease in website bounces.

Moça