Case Study: Death to the Stock Photo cuts EU VAT invoicing time from 6 minutes to 30 seconds with Quaderno

How billing EU customers became a breeze

Death to the Stock Photo, a photography subscription service founded by David Sherry and Allie Lehman, expanded beyond the US and ran into billing challenges for EU customers that required full invoices with addresses and VAT numbers—information Stripe receipts didn’t provide. Unable to sustain manually created invoices or rely on free generators that didn’t handle VAT rules, they sought an automated invoicing and VAT solution and chose Quaderno.

Quaderno was connected to Stripe to automatically generate customizable, compliant invoices, detect customer location, and calculate the correct VAT, with past invoices downloadable and a custom billing domain keeping the process seamless. The result: Quaderno cut invoice time from about 6 minutes to 30 seconds, removed VAT headaches for EU and non‑EU purchases, saved significant administrative time, and let Death to the Stock Photo focus on growing their creative business.

Death to Stock

David Sherry

Co-Founder and Commnunity Builder