Case Study: National Arts-and-Crafts Retailer boosts customer engagement and sales with Quad

Understanding Customers for Powerful Campaign Results

National Arts-and-Crafts Retailer faced low store traffic, weak loyalty participation, unresponsive discount offers, and inconsistent creative across dozens of siloed vendors that made campaign measurement and optimization difficult. Quad was engaged to apply deep data analysis and data-driven multichannel marketing and content production to diagnose the audience and campaign issues.

Quad broadened targeting after discovering an overlooked male customer segment and revamped a poor-performing campaign into a multichannel program—national art contest, in‑store discount reveal, and a color quiz—producing all creative and executing across in-store, email, direct mail, website/landing pages and retail inserts. The campaign drove measurable impact: email sign-ups +58%, contest entries +138%, and integrated marketing work delivered a 4.9% increase in sales.