Case Study: Summit Brewing Company achieves cohesive IPA packaging and streamlined production with Quad

Summit Brewing Company streamlines IPA packaging with Quad

Summit Brewing Company, an independent brewery, needed a breakthrough package design for its flagship Summit Sága IPA to establish a cohesive identity that could extend across its entire family of IPAs. They partnered with Quad to address this challenge.

Favorite Child, the design arm of Quad agency Betty, developed a cohesive design system centered around the Nordic goddess Sága, giving each IPA variation a distinct personality while ensuring brand consistency. As the partnership evolved, Quad further streamlined the process by handling package printing, integrating design and production to create a seamless marketing experience from concept to shelf.

Summit Brewing Company