Case Study: Stanley Steemer boosts ROI and revenue with Quad’s search strategy

Stanley Steemer boosts ROI 541% with Quad

Stanley Steemer, a leading US carpet and floor cleaning brand, faced the challenge of managing a complex paid search program across its over 110 franchise owners and 35 branches. They needed to quickly increase the total volume of scheduled jobs by 10%, reduce the cost per job, and better align search investments with local business outcomes amidst growing local competition. They partnered with Quad and its agency, Rise, to up-level their search program using MX: Media and MX: Technology solutions.

Quad implemented a three-part strategy featuring a granular account structure, hyper-local targeting, and a new technology-supported measurement framework to integrate offline data and provide franchise-level reporting. This solution delivered an immediate and dramatic impact, resulting in a 541% improvement on ROI, a 420% increase in monthly revenue, and a 76% decrease in cost per job, far surpassing the customer's initial goal.

Stanley Steemer