Case Study: Plow & Hearth boosts catalog publishing and cuts content hours with Quad's Marketer’s Studio

Plow & Hearth publishes 74% more catalog pages with Quad

Plow & Hearth, a multi-million dollar indoor and outdoor home goods retailer, faced the challenge of reaching a younger customer base and limiting campaign overhead. Their existing content management system was built for print, making new digital product launches suboptimal. To address this, they partnered with vendor Quad for a solution.

Quad implemented its proprietary Marketer's Studio, a centralized content management system that aggregated marketing content and optimized workflow. This solution from Quad enabled Plow & Hearth to publish 74% more catalog pages per year, achieve a 27% reduction in creative hours on content, and realize a 3,600 annual capacity increase for web change requests.

Plow & Hearth