Case Study: National Big-Box Retailer achieves 27-day production reduction and scalable, data-driven app personalization with Quad

Personalizing a Shopping App With Integrated Data

National Big-Box Retailer, a U.S. general merchandise leader with over 1,800 stores, needed to scale and personalize its shopping app. Quad was engaged to deliver "Personalizing a Shopping App With Integrated Data" because the app relied on a single employee, had no built-in analytics or mailing list support, and suffered long production schedules that produced untimely, low-quality offers.

Quad’s strategists, CRM experts and data team implemented integrated data and CRM services, improved QA, scheduling and supply-chain coordination, and connected app behavior to in-store and direct-mail channels. Quad’s work cut the production schedule by 27 days, grew app users to 30+ million, and enabled mailing lists to be pulled closer to drop date to support rapid, scalable growth.