Case Study: Oklahoma Today boosts subscriptions and revenue with Quad

Oklahoma Today boosts revenue 71% with Quad

Oklahoma Today, the official state magazine of Oklahoma, faced the challenge of increasing awareness and attracting new subscribers for its print and digital editions to boost paid circulation and ad revenue. To meet this challenge, they partnered with vendor Quad, which utilized its audience analytics and direct mail products as part of its Marketing Experience solutions.

Quad implemented an omnichannel audience development program that combined optimized direct mail with digital media. The solution included analyzing the subscriber database to find look-alike prospects and creating a direct mail piece with a scannable Flowcode for easy subscription. This strategy, paired with paid search and social media advertising, drove significant traffic to the magazine's website. The program delivered exceptional results for Quad's client, including a 197% increase in new orders, a 23% increase in renewals, and a 71% increase in revenue.

Oklahoma Today