Case Study: Nicklaus Children’s Hospital boosts leads and lowers CPL with Quad

Nicklaus Children’s Hospital boosts paid search leads 300% with Quad

Nicklaus Children’s Hospital, a Miami-based pediatric hospital system, was running a cross-channel digital program but needed a fresh approach to increase awareness of its specialties and drive more new patient appointments. The hospital partnered with Quad and its agency Rise, utilizing their omnichannel media and audience analytics products to meet this challenge.

Rise implemented a four-pronged solution for Quad, which included refreshing the keyword strategy, optimizing the website for a better user experience, updating paid social creative, and overhauling audience segments for programmatic bidding. This strategy drove excellent results, including a 300% increase in paid search and programmatic leads with a 68% savings on cost per lead, plus a 36% increase in social leads with a 41% savings on cost per lead.

Nicklaus Children’s Hospital