Case Study: a national health insurance payor achieves 22% higher direct mail response with Quad’s Accelerated Marketing Insights

National Health Insurance Payor boosts response 22% with Quad

A national health insurance payor was experiencing a steady decline in response rates for its previously top-performing direct mail offer. After other options also underperformed, the payor engaged vendor Quad and its Accelerated Marketing Insights research and testing service to help boost their response rates.

Quad's solution utilized its Accelerated Marketing Insights system to pre-market test a wide array of messages, formats, and layouts. The new direct mail package developed from this testing generated a 22% lift in response in Q1 2023 and a 21% lift in Q2, beating the previous control. These results impressed the client, who planned another mailing of the new creative, and Quad's method delivered these control-beating results in a fraction of the usual time and cost.