Case Study: National Health & Beauty Aid achieves faster product launches and smarter media ROI with Quad

National Health & Beauty Aid - Customer Case Study

National Health & Beauty Aid, a 75‑year‑old lip balm manufacturer, faced flat or suboptimal new‑product launches and needed to reach a younger audience while cutting campaign overhead. The brand had relied heavily on traditional paid media and operated with siloed partners, so it engaged Quad to rethink media, packaging, creative and digital strategy.

Quad formed a cross‑functional team to streamline the media‑buy process, reduce third‑party vendors to a lean core, and shift to iterative media spending across digital and social channels with real‑time performance tracking. Quad also introduced single‑use sample packaging and targeted coupons to drive trial. The program improved speed to market, pared down the vendor list, and delivered smarter media spend with a greater return on investment.