Case Study: At Home achieves 30–100% signage cost reductions and improved store navigation with Quad

Managing In-Store Strategy and Print

At Home, a nearly 200‑store home décor superstore, relied on in‑store signage to guide customers and convert traffic to sales but had outgrown its service vendors and its internal marketing team was stretched too thin. Quad was brought in to support At Home’s in‑store signage channel, including strategy, creative, production and print management.

Quad placed a project manager and production support onsite and delivered strategy, creative, print management, installation and inventory management for seasonal, permanent and new‑store signage—plus merchandising and zone recommendations. As a result, Quad helped At Home cut permanent signage costs by 30%, achieve 30–100% cost reductions on regular tactics versus incumbents, and improve customer navigation and the in‑store experience.

At Home