Case Study: National Grocery Store achieves 560K increase in transactions with Quad

Localizing Content for Increased Sales

National Grocery Store, one of America’s largest food and drug retailers operating in 35 states under 22 banners, needed to drive bigger returns from its anniversary promotion while working with a limited marketing budget and meeting CPG partners’ expectations. Quad was engaged to provide integrated marketing services—client strategists, creative services, broadcast studio, media planning and in‑store production—to help localize and amplify the campaign.

Quad implemented a localized program across 22 markets with targeted media buys, tailored weekly circulars, geography‑specific radio spots, and point‑of‑purchase displays to spotlight participating brands. The campaign reached 83 million listeners, delivered 1.1 billion impressions and drove a 560,000 year‑over‑year increase in transactions.