Case Study: National Department Store achieves 27.5% catalog and 47.1% direct-mail response lifts with Quad's Accelerated Insights

Lifting Response for Catalog and Direct Mail

National Department Store, an iconic retail chain with more than 800 brick-and-mortar locations, was seeing flat response from its catalog and direct mail programs and lacked the time, tools and staffing to refresh creative. They engaged Quad, using Quad’s Accelerated Insights platform and virtual testing to quickly evaluate creative options without printing or mailing.

Quad worked with corporate leadership to build customer personas, run virtual tests of hundreds of creative permutations, then printed and mailed the top test packages alongside a control and measured response rate, sales value and average order size. Quad’s approach drove strong impact: test packages outperformed expectations for all KPIs, with a 27.5% response for catalog, a 47.1% response for direct mail, and an increase in average order size.