Case Study: Kasasa achieves faster, more scalable personalized direct mail with Quad’s JourneyMail™

Kasasa expands direct mail runs by 8,000 with Quad

Kasasa, a financial technology and marketing services company, faced a challenge with its direct mail business for community financial institutions. Their process was not scalable and relied on manual list management, which made it difficult for clients to personalize their offerings. Quad implemented its JourneyMail™ solution, an app for Salesforce, to address this.

Quad's solution streamlined workflows and allowed for the easy customization of direct mail with personalized images and offerings. The results included an 8,000-piece increase in run size, expanded print capacity, and improved speed to market, enabling weekly mailings instead of monthly. Quad also helped Kasasa cut postage costs and create a more efficient, turnkey direct mail program.

Kasasa