Case Study: Intuit QuickBooks strengthens accountant relationships and boosts sentiment with Quad

Intuit QuickBooks boosts impression delivery 122% with Quad

Intuit QuickBooks faced a challenge with its relationship with accountants, who drive a significant portion of its subscriptions but felt underappreciated and viewed as a sales channel. To boost sentiment and deepen this critical relationship, Intuit QuickBooks partnered with the vendor Quad and its agency, Betty.

Quad's solution was a new campaign called "The Accountable," which centered on a long-form, authentic video featuring real accountants to create an emotional connection. This was supported by a multi-channel approach including social posts, display ads, and print. The campaign was highly successful, exceeding its overall impression goal by 122%, delivering 25 million impressions, and driving 20,000 conversions from paid media.

Intuit QuickBooks