Case Study: International Consumer Packaged Foods Company achieves 1:1 personalized e-commerce packaging and increased repeat purchases with Quad

International Consumer Packaged Foods Company - Customer Case Study

International Consumer Packaged Foods Company, an $8 billion consumer packaged foods maker, faced slowed growth as online grocery options and third‑party sellers eroded margins and brand control. The company had no direct access to customer data to drive loyalty or differentiate its products. Quad was engaged to address these challenges by rethinking the client’s e‑commerce and fulfillment approach.

Quad moved the client’s military care‑package program off a third‑party platform and built a branded e‑commerce portal, enabling 1:1 personalized packaging and QR codes for social sharing. By giving the International Consumer Packaged Foods Company control of data, branding and sales, Quad’s solution generated buzz, encouraged repeat purchases and attracted new customers — with personalized packaging at a 1:1 level and trackable social engagement via QR codes.