Case Study: Global Life Insurance Provider achieves 19% higher direct-mail responses with Quad's Accelerated Insights

Increasing Response Through Design

Global Life Insurance Provider, the largest mutual life insurer in the United States, was seeing poor response to direct mail as customers shifted to non-face-to-face channels. Creatives were hampered by regulatory constraints and the company lacked clear, fast, cost-effective insights to guide campaign design, so they engaged Quad and its Accelerated Insights virtual testing platform to diagnose and improve direct mail performance.

Quad used Accelerated Insights to build target audience profiles and motivational personas, then simulated thousands of creative, format, and offer combinations to evaluate package components and interactions. The platform predicted an 18% lift versus control, delivers results in about 60 days at roughly 10% of traditional testing cost with 97% predictive accuracy, and the work produced a best-in-class control package and an actual 19% increase in responses.